Eyes, Front.

Co-designed by Ella Mainard and Luke Hancock, Eyes Front follows army recruit Lewis Bailey as he struggles with his conscience while a female peer faces harassment from a highly regarded young man in their section.

For this project, I was the primary designer for the army barracks' graphics, creating signage, insignia, and recruitment campaign materials. Reproducing the look of 2000s British Army design presented a unique challenge, as much of the era’s recruitment artwork has been redacted or removed from public archives. This required extensive research to accurately recreate the visual language of the time.

My role also extended to set dressing on location, working under time constraints to bring the army barracks set to life with authentic details and a lived-in feel.

Stills by Samantha Davis